If you have validated the idea and has ticked most of the boxes, what’s next?
Do you start building the product, go raise funds or hire a tech team first?
The answer is: you launch an MVP (Minimum Viable Product) which is a minimal version of your dream product with just workable features.
But if you ask me founders have an uncanny habit of making complicating this stage. Majority try to stuff as many features as possible to impress the client.
So what is a good MVP?
An MVP is the simplest usable version of your product or service that allows you to:
🔍 Test the main assumption
🎯 Solve one core pain point
📈 Learn how real users behave
💰 Validate if people will pay (or at least show strong intent to pay)
It’s NOT about launching a beta version of your dream app. It’s about launching something that proves you’re solving a real problem for real people.
The “Mozart MVP Matrix” — the 4 key MVP styles you can use
Depending on your product, budget, and skill set, choose one of these lean MVP styles:
1. Concierge MVP
You manually deliver the service yourself behind the scenes — no tech, just hustle.
Example: You want to build a meal delivery app for diabetics? Start by manually curating & delivering meals to 5 diabetic customers using WhatsApp and Google Forms.
2. No-code MVP
Use simple tools like Google Forms, Whatsapp bots, Notion, Glide, or Webflow to simulate the product experience without writing a single line of code.
Example: Want to launch a booking platform for sports coaches? Google form is your best MVP
3. Landing page MVP
Set up a single-page website explaining your idea, collect emails or run a “pre-order now” test.
Example: Want to build a subscription box for pet parents? Build a basic landing page + collect interest via Typeform.
4. Human MVP
Just do the job yourself, be the product.
Example: You want to build an AI resume writing tool? Start by offering to manually write 20 resumes, and see how people react, pay, and refer.
How to know if your MVP worked?
Ask yourself:
- Did people say “Take my money” or “I’ll think about it”?
- Did they come back? Refer others?
- Did you discover things you didn’t know earlier?
💬 If you’re not learning something new or making someone uncomfortable with how real your product feels; it’s not an MVP. It’s a wishlist feature dump.
The bottomline is:
👉 Stop hiding behind “still building” . If you are a tech founder, 99.99% chances you will make this mistake.
👉 Start shipping something lean, ugly, but useful. Don’t be Amir Khan looking for perfection in everything.
👉 Use that real feedback to iterate and grow.
You don’t need a million rupee grant or a tech co-founder to start. You just need to start.
Because #Mozartians don’t wait for perfection; they build, test, and learn faster than the rest.
Go build your MVP. And if you need a second brain, you know where to find me.
Happy Venture Building!
Abhishek Tiwari
